Triton's Programmatic Marketplace. The world's first programmatic audio marketplace enables publishers and advertisers to transact audio inventory programmatically. Live Audio Advertising. Tap Live is the pioneering advertising platform for the monetization of live audio content through dynamic ad insertion (DAI). Tap Live is used by leading. Triton's Programmatic Audio Marketplace. Yield-Op enables you to manage access, regulate pricing, and establish ad quality settings in the programmatic audio marketplace, as well as configure both open and private marketplace deals with specific buyers, brands or sales houses
Programmatic Audio Advertising in 2020. Publishers and Advertisers around the world continue to lean in to online audio as an effective advertising vehicle for reaching target audiences. Last year, we saw a 341% increase in audio ad spend within our programmatic marketplace, and for good reason Triton's global audio marketplace is the world's first programmatic buying marketplace for digital audio, enabling buyers to execute highly targeted and brand safe audio ad buys across a highly. iHeartMedia acquired programmatic audio marketplace Triton Digital from EW Scripps for $230 million on Wednesday, its second acquisition of a podcast tech company in less than four months. In late October, iHeart bought Voxnest , an audio technology company that provides analytics and programmatic advertising tools for publishers Triton also runs a programmatic marketplace for digital audio programmatic ad-buying. As part of iHeartMedia, Triton will continue to serve the broader industry, according to CEO Schore IHeartMedia's acquisition on Wednesday of audio streaming and podcast tech provider Triton Digital for $230 million is only the most recent example of its big bet on podcasting.. In less than two and a half years, iHeart has built its ad stack with the purchase of analytics and programmatic advertising provider Voxnest, programmatic radio platform Jelli and Radiojar, a cloud tech platform.
In addition to measuring audiences for customers, Triton Digital operates the world's first programmatic marketplace for digital audio programmatic ad-buying and Yield-Op, a world-class Supply. Triton Digital & Edison Research partner to deliver Infinite Dial Studies in the U.S. Triton Digital launches its first programmatic marketplace to bring programmatic audio advertising to the world selects Triton's WCML for online audio measurement Triton partners with Southern Cross Austereo (SCA) to launch programmatic audio in AU expand Triton's global audio marketplace is the world's first programmatic buying marketplace for digital audio, enabling buyers to execute highly targeted and brand safe audio ad buys across a highly engaged digital audience. To learn more about Triton's online audio marketplace, contact [email protected]
The acquisition of Triton Digital is the latest of iHeartMedia's investments in the audio technology space, and further enhances its position as the leader in audio. Most recently, in October 2020, iHeartMedia acquired Voxnest, the leading marketplace for podcasts and provider of podcast analytics, enterprise publishing tools, programmatic. We are thrilled to be utilizing Triton's leading programmatic ad tech and talented team to further enhance our place-based streaming audio offering and grow our business. Triton Digital ® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides. Amobee said Tuesday it will integrate with the programmatic audio exchange Triton Digital, which aggregates supply across digital audio publishers, broadcast radio station streams and podcasts. Amobee currently accesses digital audio supply from Pandora and Rubicon Project. But it's the last major DSP to integrate with Triton, which already works with 30 DSPs Triton's global audio marketplace is the world's first programmatic buying marketplace for digital audio, enabling buyers to execute highly targeted and brand safe audio ad buys across a highly engaged digital audience. To learn more about Triton's online audio marketplace, contact monetization@tritondigital.com In addition to measuring audiences for customers, Triton Digital operates the world's first programmatic marketplace for digital audio programmatic ad-buying and Yield-Op, a world-class Supply Side Platform (SSP) that specializes in Audio and enables programmatic audio advertising
Top Ten Programmatic Audio Advertisers: Week of November 16 - November 23, 2020 Tweet An always on, mobile-first medium, digital audio and podcasting are being increasingly recognized as powerhouse marketing vehicles by brands and advertisers for reaching their target audiences with the right message at the right time Triton has worked on audio out-of-home executions before, but Vibenomics is the first company to scale programmatic access in the space thanks to its cloud-based tech, said John Rosso, president of market development at Triton Digital. Other vendors have highly fragmented platforms with different hardware and software, he said Triton Digital Integrates its Preeminent Programmatic Marketplace with Amobee to Increase Access to Digital Audio and Podcast Inventory Top Ten Programmatic Audio Advertisers: Week of May 4-11 Impact of COVID-19 on Online Audio Streaming in EME
Triton Digital ®, the global technology and services leader to the digital audio and podcast industry, today announced a partnership with PayTunes, India's only Audio Ad Aggregation Platform to integrate the PayTunes DSP with Triton's award-winning programmatic audio marketplace.. Through this integration, buyers that use PayTunes can now leverage Triton's audio SSP to access premium. The partnership brings programmatic buying and selling of online and mobile audio ads to Canada through Triton's digital advertising exchange, a2x®. As a leading Canadian supplier of independent cross-media solutions, WMG had teamed with Triton Digital®, a leading advertising technology provider for the global digital audio advertising.
Triton's global audio marketplace is the world's first programmatic buying marketplace for digital audio, enabling buyers to execute highly targeted and brand safe audio ad buys across a highly engaged digital audience. To learn more about Triton's online audio marketplace, contact [email protected] About Triton Digita iHeartMedia is acquiring podcasting and streaming service provider Triton Digital from E.W. Scripps for $230 million. The deal adds Triton's audio products to iHeartMedia's platform. Triton's businesses included audio streaming and ad insertion, similar podcasting platforms including the Omny Studio suite, digital advertising management, and audience measurement for streaming and podcasting To support their monetization goals, ADTIMA will leverage Triton's programmatic audio marketplace and audio SSP to make their online audio inventory available to media buyers both in Vietnam and. Its operations include a programmatic marketplace for audio advertising, and a supply-side platform (SSP) called Yield-Op that specializes in audio. IHeart's acquisition of Triton comes as media and technology companies including Spotify, Sirius XM Holdings, Amazon and the New York Times ramp up their investments in podcasting to grab a share.
Adding Triton Digital and its industry leading services to the iHeartMedia audio ecosystem establishes iHeartMedia as the only company with a total audio advertising technology and data solution, said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. iHeart, with our strong leadership position in podcasting, digital radio and broadcast. Programmatic audio advertising is automated selling and insertion of ads in audio content like podcasts, digital radio, and streaming music services by leveraging programmatic audio-specific publishers like Spotify, Triton, AdsWizz, and TargetSpot
Posted on June 9, 2021 by Brad Hill. PayTunes is the first audio-only ad aggregation DSP in India, starting in 2016. The company has integrated with Triton Digital's audio programmatic marketplace, Triton has announced. Through this integration, ad buyers who use PayTunes can now leverage Triton's audio supply-side platform (SSP) to access. The data reflects only transactions made on Triton's programmatic exchange and not from competing marketplaces. But the trends are representative of the entire market, Rosso said. From 2018-2020, total global spending surged 213% on programmatic digital audio, meaning ads bought on automated machine-based ad exchanges
The first of its kind, Triton's programmatic audio marketplace enables buyers to execute largely non-skippable and brand safe audio ad buys through open auction & programmatic direct deals, and contains a wide array of inventory from podcasters, radio broadcasters, web radios, and online music services from around the globe.. The first of its kind, Triton's programmatic audio marketplace enables buyers to execute largely non-skippable and brand safe audio ad buys through open auction & programmatic direct deals, and contains a wide array of inventory from podcasters, radio broadcasters, web radios, an Watch the Triton Digital and Western Media Group Co-Hosted Webinar: Canada's New Opportunity to Amplify Programmatic with Audio
IHeartMedia's acquisition on Wednesday of audio streaming and podcast tech supplier Triton Digital for $230 million is barely the latest instance of its large guess on podcasting.. In lower than two and a half years, iHeart has constructed its advert stack with the acquisition of analytics and programmatic promoting supplier Voxnest, programmatic radio platform Jelli and Radiojar, a cloud. Two questions about digital audio programmatic advertising were addressed in Triton Digital's presentation at the RAIN Podcast Business Summit yesterday: 1. Is programmatic advertising a race to the bottom in ad revenue? 2. What are actual CPM rates in podcasting? Triton SVP Stephanie Donovan answered both with a view o
For iHeartMedia, Triton marks the fifth audio-tech acquisition in the past three years. The company previously bought Voxnest, a podcast marketplace, ad-serving and analytics provider; Jelli, which runs an ad-buying platform for broadcast radio that includes digital programmatic buying; Radiojar, a cloud-based audio playout platform; and. The addition of Triton Digital's vast array of infrastructure and measurement solutions will complement iHeartMedia's current advertising technology services, data platforms and programmatic platforms while providing additional solutions for those in the digital radio industry, allowing iHeartMedia to be the first and only company in the audio market to provide four distribution methods. Triton Digital Integrates its Preeminent Programmatic Marketplace with Amobee to Increase Access to Digital Audio and Podcast Inventor
Triton Digital is the global technology and services leader to the digital audio and podcast industry. Operating in more than 45 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations Triton Digital takes programmatic audio to South Africa. A partnership with South African digital publisher solutions company, 365 Digital, brings Triton Digital's programmatic audio marketplace, a2x, to South Africa in an effort to promote the advantages of digital audio. According to the release, 365 Digital will utilise the a2x tools for. Triton Digital is announcing a new arrangement with Cisneros Interactive, to power the management and monetization of the Cisneros podcast network, Audio.Ad Podcasts.. The hosting and management part of this arrangement will be fulfilled by Omny Studio, a subsidiary of Triton Digital. On the money-making side, Cisneros Interactive will leverage Triton's programmatic audio marketplace and. - What the different types of audio publisher look like - How programmatic audio buying is managed within agencies - About Triton's new audio SSP (launching today, 23 June), Yield-Op, how it works, and why it is a necessary addition to the programmatic audio market. Tags Audio TraderTalk T No matter how you slice the data, automated buying of digital audio is up - way up. Programmatic revenue is growing by triple-digit percentages, driven by increases in both supply and demand and steadily rising prices. John Rosso, President of Market Development at Triton Digital, broke out the numbers during a presentation last week at Jacobs Media's Virtual Tour of CES for Broadcasters
Using programmatic audio-specific publishers like Spotify, Triton, AdsWizz, and TargetSpot, your audio ad will be served in audio content like digital radio and music-streaming services. Some publishers allow for companion banners that are served alongside the audio ad while it's playing Triton Digital®, the leading technology provider for the global digital audio industry, announced today the integration of its audio advertising marketplace, a2x®, with MediaMath's omnichannel DSP. The partnership provides MediaMath's advertisers with the ability to add online audio from top-tier broadcasters and streaming music services to their programmatic, omnichannel buys Triton Digital, a leading technology provider for the global digital audio industry, announced Monday the integration of the AudioTrade DSP with a2x, Triton's global programmatic audio marketplace. AudioTrade, powered by Audio.Ad, is the first digital audio DSP in Latin America. MMW can now confirm that the integration enables buyers that use the AudioTrade platform to
The Triton Digital® programmatic audio marketplace, is the industry's first marketplace offering audience targeting for radio streams and pureplay audio. To deliver the most personal, targeted ads, the marketplace integrates consumer data from partner eXelate which provides data and insight on online purchase intent, househol Triton Digital has announced another integration for its a2x programmatic audio ad exchange platform. The a2x service will be integrated with Fusio by S4M, a mobile advertising technology centered on drive-to-store campaigns. The deal allows S4M clients access to programmatic audio inventories as well as the option for dynamic targeting by. Varick Media said it has expanded a partnership with Triton Digital, a provider of tech services for the digital audio industry, through which Varick Media will use Triton's programmatic online. Triton Digital is now part of iHeartMedia as the $230 million sale from E.W. Scripps Co. to iHeart closed Wednesday. In addition to the Webcast Metrics reports that measure streaming audio and the Podcast Metrics reports that track podcast downloads, Triton Digital also owns a programmatic advertising marketplace, a suite of ad-serving technologies and Omny Studio, the podcast technology and. Minute Media has selected Triton's powerful suite of podcast technology to power the delivery, monetization, and measurement of its podcast content
VARICK MEDIA has expanded its partnership with TRITON DIGITAL to utilize A2X, its programmatic online audio marketplace, in CANADA. A2X enables advertisers and agencies throughout CANADA to buy. Singapore - 16 December, 2015 - Big Mobile, APAC's leading independent mobile specialist, has partnered with Triton Digital to bring a2x®, Triton's programmatic audio advertising exchange to Southeast Asia. Through an exclusive partnership with Triton, a2x enables advertisers to reach highly-targeted and engaged audiences across multiple leading music streaming services an Star Media Group Selects Triton Digital for Full Suite of Audio Products. Article Stock Quotes (1) FREE Breaking News Alerts from StreetInsider.com! E-mail Address Triton Digital ®, the global technology and services provider to the digital audio and podcast industry, announced today that BEC-Tero Radio under BEC-Tero Entertainment, Thailand's largest media company, has selected Triton Digital to power the delivery, monetization, and measurement of its streaming audio content.. Through this partnership, BEC-Tero Radio will utilize Triton's robust.
As it grows its programmatic audio advertising platform, digital audio technology provider Triton Digital is also expanding its Australian network. The company said Tuesday that Australian radio broadcaster Nova Entertainmen